About Wendy Kennedy Inc

Wendy Kennedy Inc (WKI) is best known as the So what? Who cares? Why you?® methodology helping to bridge the gap in understanding between innovators with new ideas and people who are looking to support those ideas.


CEED incorporates the WKI methodology in our Innovator Program to focus the innovator on building a product value proposition and a potential path toward product commercialization. The methodology engages innovators to think entrepreneurially about product-market fit, customer discovery, competitive difference makers, and build this thinking into a compelling value proposition. This method has delivered results for thousands of innovators in more than 27 countries, helping to secure investment, receive research grant awards, win pitch competitions and more.

This side of Alberta, there are three WKI Certified facilitators, all of whom are from CEED!