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Design To SucCEED Session 4 of 6

November 20, 2019 @ 1:00 pm - 4:00 pm
Do you have an innovative idea that you believe could make it as a commercial venture? Design to SucCEED is a program to help researchers, scientists and technology entrepreneurs discover and communicate the business value of their innovations. It is a series of structured meet-ups guided by expert coaches. The participants will apply a business focused lens to their idea and assess their readiness for the next stage of development, whether it’s incubation, licensing or partnerships.
What makes this program impactful?

  • A Founder Focus
    It’s about people with ideas coming together to explore the value. Small groups of founders working together to help each other discover the value of their ideas.
  • It’s About Conversations
    Active, dynamic conversations about business value, for people who are not ‘business people’. These conversations promote debates, laughter and intense discussion – and push founders to consider the possibilities for their ideas.
  • You Draw, Brainstorm & Debate the Business Value
    This is not business planning – this is a time to draw, sketch, model and map the possibilities for the future of an idea as a business. Business planning is a later stage activity. This is ideation around the business value.
  • Action Oriented & Outcome Driven
    This is not a training class! This is a meeting where decisions get made and the business value is defined. Every session ends with actions taken and an element of the business value decision made.

The So What? Who Cares? Why You? Methodology developed by Wendy Kennedy is built from decades in the trenches working alongside innovators to help them turn their ideas into opportunities. This program is designed to answer the key questions that every potential supporter of a new idea will have.

  • So What?
    What is the business problem you are proposing to solve and how “burning” is that problem?
  • Who Cares?
    Who will be willing to pay money to solve this problem and can you reach them?
  • Why You?
    What makes your idea different and gives you a unique advantage over competing solutions?

Register for our Next Cohort
This program is a series of six half-day workshops delivered over six consecutive weeks. The next cohort begins October 23, 2019 and concludes November 27, 2019. Sessions will take place at the St. Margret’s Bay Community Enterprise Centre, 5229 St. Margret’s Bay Road, Upper Tantallon, NS.
The fee is $100.00 per team with financial assistance available to eligible participants.
Session Summaries:

  • Session 1 of 6 – Wednesday October 23, 2019 (1pm – 4pm)
    What’s Your Idea?
    Paint the big picture of your idea and then scope out the supporting points to showcase its value.
  • Session 2 of 6 – Wednesday October 30, 2019 (1pm – 4pm)
    What’s the problem? Where Does Your Idea Fit?
    Show where your idea fits in the commercial landscape and communicate your vision about the impact it can make.
  • Session 3 of 6 – Wednesday November 6, 2019 (1pm – 4pm)
    Who’s Your Customer?
    Get specific, and define who really cares about what you’ve created.
  • Session 4 of 6 – Wednesday November 13, 2019 (1pm – 4pm)
    Who’s Your Customer? What’s Your Path to Market?
    Continue on with the specifics of Session 3 and explore the power of your ecosystem to launch your idea on its path to market.
  • Session 5 of 6 – Wednesday November 20, 2019 (1pm – 4pm)
    What’s Your Competitive Edge?
    Accurately profile your competitors and develop your competitive edge..
  • Session 6 of 6 – Wednesday November 27, 2019 (1pm – 4pm)
    Can You Execute? What’s Your Story?
    Identify key initiatives to move your idea forward, and architect a compelling business value proposition.

The program is limited to 10 participating teams/companies.
Application deadline October 16, 2019.

Applicants must be available for a 15 minute telephone interview on Thursday October 17 or Friday October 18.

Applications for this program are currently closed. Please check back regularly to see next date offerings.

Delivered by Craig MacMullin, President & CEO, CEED, in partnership with Innovacorp &
St. Margaret’s Bay Community Enterprise Centre.


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November 20, 2019
1:00 pm - 4:00 pm
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