- This workshop has passed.
June 15 @ 9:00 am - 3:00 pm$150.00
Every successful business is a solution to a customer problem. And we often think we know what problem our business will solve.
But problems can be complicated, multifaceted, and difficult to understand.
Customer Discovery helps you question every one of your business assumptions and better understand your prospective customer’s points of view.
In his workshop, you learn how to understand your customer’s characteristics, and view problems from their perspective. Customer Discovery provides a scientific, evidence-based approach that leads you to understanding and solutions, without letting your personal bias get in your way. You will learn to observe and define your customer’s needs, so you understand your business market.
If you’re ready to learn the best ways to find your ideal customer, register for Customer Discovery today!
In this workshop you will:
- Review research to understand how assumptions and hypotheses about customers affect our business decisions
- Learn how to build an empathy map to better understand your customer’s perspective
- Explore the power of improvisation in finding your ideal customer
- Get detailed guidelines for having mutually helpful discussions with your customers
Length: 6 hours