Setting prices is both an art and a science. The science is determining your costs. The art is in understanding the underlying role prices make on customer buying behavior. This session has both a marketing and financial focus, and gets to the heart of how pricing plays an important role in your overall business success.
This workshop will make you question your assumptions about pricing, costing, and how they fit into your business strategy. Whether you are an experienced entrepreneur or just want to get started on the right foot, pricing and costing is time and money well spent!
We will cover:
· The 4 C’s of pricing – costs, constraints, customers, and competition
· Fixed and variable costs, and total absorption
· Using pricing as a comparative
· Pricing for sales versus pricing for profits
Workshop delivered by CEED Staff