Protect your brand by understanding IP and how it relates to your business. Learn the basic principles of the Canadian IP system, and the resources available when looking to trademark, patent or copyright. It’s crucial that you use your intellectual assets strategically as you run your business. If you protect them, they can give your business a competitive advantage over other players in the market.
· Identify your IP assets and develop strategies to maximize results
· Understand trademarks, patents, copyrights and industrial designs
· Select the right IP option for you, and develop your IP strategy
· Identify resources to help you get the protection and advice you need
Workshop delivered by: Catherine Vardy, Canadian Intellectual Property Office