Loading Events

« All Events

  • This event has passed.

Dragon’s Den Auditions

March 14 @ 9:30 am - 4:00 pm


Dragon’s Den is calling on all aspiring entrepreneurs to present their business pitches for a chance to be featured next season on CBC. Beginning in Toronto on February 29, the audition tour will be open to the public, as producers hit the road visiting Canadian cities coast-to-coast in search of the country’s best business ideas in need of a Dragon investment.

The audition tour welcomes participants of all ages, with businesses at any stage of development. Hopeful entrepreneurs should prepare to pitch their concept to the Dragon’s Den producers in five minutes or less. If the show producers think they have what it takes to pitch in the Den, they could be invited to Toronto to face the Dragons.

CEED will be providing free, pre-pitch practice for participants between the hours of 9:45am – 2:00pm.

Both auditions and pre-pitch practice are on a first come, first serve basis with volunteers on site to coordinate.

Participants are responsible for any props throughout the day. Doors will open at 9:30am.

You must register prior to your pitch to the producers. If you wish to register online rather than in person, please click here.


Here’s a list of hot tips for a successful audition:

What producers are looking for:

  • The opportunity: Identify the opportunity for the investor. What’s your competitive edge? Why is this the next great deal, and why are you the entrepreneur to invest in?
  • The story: It’s the human connection in a world of financials that producers are looking for. There’s always a story behind your motivation, a story behind the lightbulb moment. Something that people can relate to and make them want to find out more.
  • The passion: Don’t come to an audition and press play on a video and hope that it speaks for you. Producers are looking for the most passionate, energetic presenters, and people who could spend hours discussing every detail of their fascinating business.
  • The money: Dragons are looking to invest in legitimate opportunities. The Dragons want to put their dollars to work, they don’t want to do the work for you. Producers need to know what this deal will do for YOU. Why do YOU need the investment? Be sure to highlight exactly why you need an investment and what you plan to do with the money.
  • The TV show: Put your best foot forward. This is television, not PowerPoint! Talking about stats and forecasts can get a little dull. Ask yourself: what’s going to make millions of new customers stay glued to their TVs to find out about YOUR product or business? How will your pitch stand out? Think of some entertaining elements that could help your pitch stand out at auditions and in the Den.

What to bring to auditions:

  • Printed application: If possible, before you submit your online application, print your completed application form and bring it with you to auditions to avoid having to redo paperwork.
  • Products/essentials for audition: Bring your product! Producers want to see it all. It’s your one shot to get to pitch to the Dragons, don’t leave anything at home.

What to do when you arrive:

  • Register: This is different than filling out an application. Applicants must sign up at the registration table in order to be assigned an audition order number.
  • Discuss props/extras with volunteers: If you have a bit of an unusual set up, ask any questions you may have with the Dragons’ Den volunteers. They’re trained to assist you and can work out logistics with producers while you wait your turn, ensuring the day continues to operate smoothly for everyone involved.

Flow of audition:

  • Pitch like it’s the real deal: You’ve seen the show, you know what they say. The producers want to know you can stick to a format. “Hello Dragons/producers, my name is Jane, I’m from Toronto Ontario, and I’m here seeking $100,000 for 20% of my business, Jane’s Book Store.”
  • Elevator pitch: The next thing producers want to know is “what are you pitching?” Make it clear and concise. If you can’t explain EXACTLY what your business does in approximately one minute, it’s too complicated for television.
  • Demonstrate product or service: This is where some entertainment comes in. You’ve just told us, now show us what your business or product does!
  • Q&A with producers: You don’t need to tell producers your sales in the elevator pitch, they’ll ask! Just like on the show, once you’ve explained what the business does, producers are going to turn into Dragons and start asking all the interesting details our Dragon panel might want to know. However, if you feel producers have missed something that could be important, shout it out!

Good Luck!


March 14
9:30 am - 4:00 pm
Event Categories:
CEED Programs are delivered in partnership with ACOA and the Province of Nova Scotia