Every successful business is a solution to a customer problem. And we often think we know what problem our business will solve.

But problems can be complicated, multifaceted, and difficult to understand.

Customer Discovery helps you question every one of your business assumptions and better understand your prospective customer’s point of view.

In this workshop, you learn how to understand your customer’s characteristics, and view problems from their perspective. Customer Discovery provides a scientific, evidence-based approach that leads you to understanding and solutions, without letting your personal bias get in your way. You will learn to observe and define your customer’s needs, so you understand your business market.

In this workshop you will

  • Review research to understand how assumptions and hypotheses about customers affect our business decisions
  • Learn how to build an empathy map to better understand your customer’s perspective
  • Explore the power of improvisation in finding your ideal customer
  • Get detailed guidelines for having mutually helpful discussions  with your customers

Program details

Price: $149
Length: Full day

If you’re ready to learn the best ways to find your ideal customer, register for Customer Discovery today!

Upcoming Dates

October 13, 2020
9:00am – 3:00pm