Every successful business is a solution to a customer problem. And we often think we know what problem our business will solve.

But problems can be complicated, multifaceted, and difficult to understand.

Customer Discovery helps you question every one of your business assumptions and better understand your prospective customer’s point of view.

In this workshop, you learn how to understand your customer’s characteristics, and view problems from their perspective. Customer Discovery provides a scientific, evidence-based approach that leads you to understanding and solutions, without letting your personal bias get in your way. You will learn to observe and define your customer’s needs, so you understand your business market.

If you’re ready to learn the best ways to find your ideal customer, register for Customer Discovery today!

In this workshop you will:

  • Review research to understand how assumptions and hypotheses about customers affect our business decisions
  • Learn how to build an empathy map to better understand your customer’s perspective
  • Explore the power of improvisation in finding your ideal customer
  • Get detailed guidelines for having mutually helpful discussions  with your customers

Additional details:

Price: $150
Length: 6 hours
Delivery: Online

Upcoming sessions:

Customer Discovery

Every successful business is a solution to a customer problem. And we often think we know what problem our business will solve. But problems can be complicated, multifaceted, and difficult to […]

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Get In Touch

Phone: 902.421.2333
Fax: 902.482.0291
Email: info@ceed.ca

Our Location

Bayers Road Centre
Suite 225
7071 Bayers Road,
Halifax, Nova Scotia
B3L 2C2