Can your idea become a business?
You don't have to figure it out alone.
Validate & Build helps aspiring entrepreneurs test their ideas, hear directly from potential customers, and decide whether they’re ready to move forward — before investing significant time, money, or energy.
Validate & Build
At CEED, we believe in testing ideas, pricing, and demand before scaling.
That’s why “Validate” is subsidized with a participant investment of $199. Successful participants who choose to move forward with their business are invited to continue on to “Build” to complete their business plan, which is subsidized with a participant investment of $299
It’s not a cost. It’s not a fee.
It’s a participant investment that unlocks the subsidy — your $199 puts you inside a program worth thousands, funded in large part by ACOA & CEED.
Validate & Build helps entrepreneurs:
- Explore whether their idea has the potential to become a business
- Learn directly from potential customers
- Gather proof before making major investments
- Refine their thinking based on feedback and new information
- Make informed decisions about their next steps
- Move forward with greater clarity and confidence
Who this is for
This program is for you if you:
- Have a business idea but aren’t sure it’s worth pursuing
- Want real feedback before committing resources
- Feel unsure where to start
- Are looking for structure, support, and honest guidance
- Want to make decisions based on evidence, not assumptions
How it works
Validate — Participant investment: $199 Talk to potential customers. Test your assumptions. Gather real evidence about what people actually need, before you build anything.
Build — Participant investment: $299 Successful Validate participants who choose to move forward are invited to continue into Build. Use what you’ve learned to complete your business plan, refine your approach, and move forward with clarity and confidence — with the same subsidized advisory support behind you.
What's included
- One-on-one support from experienced advisors
- Weekly virtual group sessions
- Flexible scheduling that fits real life
- A community of entrepreneurs working through similar questions
What you’ll walk away with
- Real customer insights
- Clearer next steps
- Greater confidence in your decisions
- A stronger understanding of your business opportunity, and your risk
- For those who continue to Build: a completed business plan
Not every outcome looks the same
Validation might confirm your idea. It might refine it. It might reveal something better. Sometimes validation increases confidence.
Sometimes it changes the idea.
Sometimes it reveals a different opportunity.
All of those outcomes represent progress.
All of that counts as progress, because the goal isn’t just to start a business. It’s to make better decisions.
Real Action
⚡ Move Forward
See How Others Turned Ideas Into Action
Ready to Explore Your Idea?
Your idea deserves more than endless thinking.
It deserves testing, clarity, and a smarter path forward.
Join VALIDATE | BUILD CEED program and take your first real step into entrepreneurship.
If you have any questions or would like to talk through whether this is the right fit for you, simply book a time to chat. Select a Date & Time – Calendly
I came in with just an idea and left with clarity, confidence, and a real path forward
Kelli STARK
