Web Wizardry
A good web presence is a strong tool for your business; a poor web presence can actively hurt your business. How to get it right at an affordable price? That’s the main question we will be answering in this workshop. Here are some of the other questions we’ll be working through:
• What type of website presence do I need?
• How do I make it work for my customers?
• What design and content factors do I need to consider?
• How do I choose and work with a website developer?
• What kind of costs can I expect?
We’ll be looking at websites online, so bring your laptop if you have one (we’ve got CEED computers available too). We’ll also be talking to small business owners like you about their experiences setting up their websites, and local web developers will be available to answer questions.
You can’t wave a magic wand and get a top notch website, but come to the Website Wizardry workshop and leave with a workable plan for one.
Sales Strategy
When your business opens, being able to sell is vital to generating revenue.
One of the most underrated, and challenging, aspects of business is selling. It is vital that you have a sales strategy that encompasses your clients’ needs, purchasing agreements, buying cycles and expectations.
This workshop will assist you to gain the necessary sales skills and confidence to go out and get new business.
This workshop will:
• Will introduce you to the sales process from prospecting to closing
• Instill within you, the confidence to sell
• Identify opportunities within your business for improved sales and marketing
• Show you how to close the sale and ask for repeat business
• Provide tools and templates for measuring sales activity, customer needs assessment, targets and quotas
Financial Management
Are your business profits maximized?
You may not be capitalizing upon potential revenue streams without clearly understanding and analyzing your company’s financial structure and statements. This workshop is a necessary step to set your company’s financial goals and ensure your business is making maximum profits.
This workshop will:
• Grow your appreciation for the significance of financial statements
• Get you familiar with using your original business plan forecast to update your cash flow and compare it to budgeted amounts
• Build your understanding of how to manage accounts receivable and payable
• Share internal control methods to prevent loss
SEB Orientation
The Self-Employment Benefits (SEB) Program is a training program for individuals that are unemployed and receiving Employment Insurance or have received Employment Insurance in the past 3 years (5 years for a parental leave).
If you are interested in participating in the SEB Program, please refer to the Information Centre on our website to learn more about SEB and its application process.
Please Note: Only individuals who have visited a career resource centre and obtained a referral from a case manager there can attend the SEB Orientation.
***Storm/weather cancellations are announced on CEED's Facebook and Twitter a minimum of 4 hours before our workshop start time.
Please respect CEED’s no-scent policy and help us keep our workplace fresh for all
Business Action Planning: Putting it all Together
** You may be eligible for funding if your business is in the craft, manufacturing or service industry sector. To find out if you meet the criteria to qualify, please contact training@ceed.ca **
This two-day workshop (June 25th & June 26th) will assist you in bringing the information you’ve gathered together to develop a strategic action plan using a business template that will guide you through the business development process for growth. At the end of this workshop you will have a good understanding of where you are taking your business and how you are going to get there.
***Storm/weather cancellations are announced on CEED's Facebook and Twitter a minimum of 4 hours before our workshop start time.
Please respect CEED’s no-scent policy and help us keep our workplace fresh for all.

