PLEASE NOTE DATE CHANGE!

Join us in a discussion about commercial insurance and the long term sustainability of your business. This information session will help you to determine which insurance options are best suited to your business’ success.

This workshop will:
• Introduce strategies to build a relationship with your insurance provider and why that relationship is so important
• Define and discuss commonly used industry terminology
• Review commercial insurance options for small businesses
• Identify insurance options available to meet your needs
 

Get the biggest bang for your marketing dollar! Everybody says you need to be involved in Social Media! Do you really? What about a website, brochures, and portfolios? Is there a place for a print ad anywhere? Where does branding come in?

This workshop will help you to sift through the many available marketing opportunities and find the appropriate one for your business. You will also take a close look at what branding may look like for you. Existing marketing collateral will be re-viewed with recommendations to increase their effectiveness. You will walk away with the tools, and the start, of a custom-made marketing plan for your business, including approximate budget and timelines.

This workshop will:
• Broaden your understanding of marketing with a focus on purpose and strategy
• Explore commonly used marketing tools and media
• Discuss cost-effective marketing options for your business
• Provide you with the information and tools you need to make decisions about your marketing strategy that fit your budget
• Engage you in the development of a marketing plan specific to your business
 

Whether it’s leveraging supplies, coordinating marketing initiatives or following up on a sales lead, the telephone is often the fastest, cheapest and most effective tool at hand to get the job done.  Why is it then that it is also one of the most avoided tools in business?  Not feeling confident in your ability to effectively communicate by phone can very quickly create a negative impact on your business’ bottom line.  Avoid this impact and overcome your phone fear by empowering yourself with the knowledge that you need to turn your telephone into one of your company’s key competitive advantages.

This workshop will:
• Introduce you to telephone etiquette that customers both appreciate and expect
• Provide you with tips and techniques to incorporate your branding into your telephone services
• Show you how to build rapport and relationships with your customers by telephone
• Provide you with a tool to prepare for and plan for telephone calls that will empower you to deliver a strong opening sentence, get to the point quickly, say it simply, and express the benefits of doing business with your company
• Introduce telephone sales techniques to move from ‘maybe’ to ‘yes’
• Save you time and frustration by introducing you to tips and techniques to side step ‘gatekeepers’ and connect with ‘decision-makers’
 

This 2-hour information session walks aspiring entrepreneurs through the basic how-tos and next steps to opening a business. You will walk away with the tools and resources you need to make your business idea a reality.

This workshop will:
- Introduce you to easy-to-use templates for business planning and financial forecasting.
- Share sources of small business financing.
- Provide information about local resources and services for entrepreneurs.

***Storm/weather cancellations are announced on CEED's Facebook and Twitter a minimum of 3 hours before our workshop start time.

Please respect CEED’s no-scent policy and help us keep our workplace fresh for all

To do business together, suppliers need to know what government is  looking for and how they operate and government needs to know what suppliers have to offer and what information they need to bid on government tenders.

This workshop will:
• Provide information on the fundamentals of selling goods and services to government
• Introduce you to representatives from Public Works and Government Services Canada and the Province of Nova Scotia
• Inform you about business opportunities
• Answer questions about the procurement process